Special Olympics Southern California & Denny's Kick-Off Year-Long Partnership

Consumers Can Now Help Support Special Olympics Southern California at Denny’s

Spartanburg, SC/Long Beach, CA – May 25, 2010 – Special Olympics Southern California and Denny’s (NASDAQ: DENN) announced a year-long, national partnership to raise awareness and support for people with intellectual disabilities across the country. Denny’s Gold Medal Program, the first of two national Special Olympics initiatives, provides guests the opportunity to support Special Olympics Southern California by purchasing a paper “Gold Medal” for $1 or more. 100% of the funds raised from the Gold Medal Program will help support athletic training and competitions for athletes with intellectual disabilities. More than 1,000 Denny’s locations across the country will be promoting the Gold Medal Program now through July 12, 2010. Additionally, starting August 24th and continuing through summer 2011, Denny’s will donate 10 cents to Special Olympics for every All-American Slam® sold at participating locations.

“Like Special Olympics, Denny’s restaurants are a part of every community, in every major city in the United States,” said Bill Shumard, President & CEO for Special Olympics Southern California. “We are grateful to Denny’s for opening their doors and showing their support of Special Olympics athletes in a very visible and meaningful way.”

“Our recent partnership with the Special Olympics is consistent with our mission to serve the diverse needs of the many communities we serve across the nation,” stated Nelson Marchioli, CEO and President of Denny’s. “Through our involvement and promotion of this worthwhile campaign, we hope to be able to build awareness for and make a distinctive contribution to an important cause that is all too often overlooked.”

Denny’s guests participating in the Gold Medal Program will receive a special lapel sticker with the slogan: “I’m a Fan, I gave today.”

About Special Olympics Southern California

Special Olympics Southern California has been changing lives through the power of sport for more than 40 years. Special Olympics offers opportunities for children and adults with intellectual disabilities to participate in year-round sports training and competition. Special Olympics Southern California appreciates the support of its Mission Partners: KTLA, Law Enforcement Torch Run, Summit Entertainment, Toyota, The Vons Foundation, and Walmart. For more information about how to compete, volunteer, coach or donate, visit www.sosc.org.

About Denny’s

Denny’s is one of America’s largest full-service family restaurant chains, with more than 1,500 locations. For more than 50 years, Denny’s has been serving up real breakfast 24/7. Home of the famous Grand Slam® breakfasts, Denny’s provides a variety of flavorful food and beverage choices. For more information on Denny’s, please visit www.dennys.com.  

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Created by the Joseph P. Kennedy, Jr. Foundation. Authorized and Accredited by
Special Olympics, Inc. for the Benefit of Persons with Intellectual Disabilities.

© 2008 - 2010 Special Olympics Southern California